What should a tradie post on social media? 15 ideas that bring in work
Most of your customers will check out your Facebook page or Google profile before they ring you. You don't need to go viral. You need to look active, local and trustworthy. Here are 15 post ideas that do exactly that, with what to photograph for each.
Show your work
- Before and after. The most powerful post a tradie can make. Take the "before" before you touch anything, and the "after" from the same spot.
- The small details. A close-up of the neat cabling, the clean mitre or the straight grout line. "The bit nobody sees, but we still get it right."
- The clean-up. A photo of the spotless site when you leave. Customers love this more than you'd think.
- A quick video. A 10-second clip of the satisfying bit: the switch-on, the reveal, the last tile going in.
- Weekly wrap. A carousel of 3–5 photos from the week's jobs around your area.
Help and teach
- A quick tip. One thing homeowners can do to save money or avoid a costly repair.
- Warning signs. "3 signs your [thing] needs a check." These get saved and shared.
- DIY or call a pro? What's safe to do yourself and what needs a licensed tradie.
- A myth buster. Clear up something people commonly get wrong about your trade.
- Answer a question. The question customers ask you most, answered honestly.
Build trust
- Introduce yourself. Who you are, how long you've been at it and the suburbs you cover. Pin it to the top of your page.
- A review spotlight. A screenshot of a great review with a genuine thank-you.
- Meet the team. Introduce an apprentice or team member (with their OK).
- How you price. What goes into a quote, so there are no surprises.
- A local shout-out. Thank a local supplier or support a local team. It shows you're part of the community.
How to write the caption
Use this simple formula: hook (a first line that stops the scroll), story (the problem and what you did), proof (a detail or the customer's words) and a call to action (call or message for a quote). Or paste this into ChatGPT, Claude or Gemini:
Write a Facebook post for my [trade] business in [suburb]. The job: [problem and what we did]. Start with a hook, keep it under 90 words, end with a call to action and add 4 local hashtags.
How often?
Three posts a week is plenty to look active. Consistency matters more than volume, so pick a pace you can keep up.
Get a post for every day of the next 8 weeks
The full toolkit includes an 8-week plan with 56 post ideas, a photo brief and caption starter for each, plus the complete Social Media Guide.